Itaas ang iyong Malinis na noo Sa araw na ito, Kabataang Pilipino!Igilas mo na rin ang kumikinang mongMayamang sanghayaMagandang pag-asa ng Bayan kong Mutya!

translated excerpt from Jose Rizal’s A La Juventud Filipina

Thes lines are from our national hero’s earliest poem about nationalism, which he dedicated to the Filipino youth. This award-winning poem was the origin of the clichéd line: “Ang kabataan ang pag-asa ng bayan.” The said poem was presented by Rizal back in 1879, when he was merely 18 years old. In 2015, or 136 years later, REX Book Store, Inc. (REX) decided to return to his vision. REX retraced all of its initiatives, objectives, and efforts in the educational publishing industry for the past 50 years – and encapsulated all of those in its advocacy:

Para sa Bata

Why Do We Do The Things We Do?

In this busy and competitive world, it's easy to get lost in hows and whats of the things we do. We often forget the reason behind our work. As it is important to know how and what we are going to do, we have to remember: Why do we do the things we do?

The village that seeks to develop the Whole Child.

We acknowledge that everything et do, from publishing superior learning materials, to providing ISO-certified printing services, to holding relevant professional development seminars for educators and school administrators, are ultimately for the child (“Para sa Bata”). But we are not content with simply serving the child; we envision a Whole Child: a child who’s safe, healthy, challenged, supported, and engaged. Developing the Whole Child requires the involvement of the whole community; after all, as the African proverb goes, “It takes a village to raise a child.”

We look forward to collaborating with you in this initiative.

Let’s Do This Together!

We invite all of you to join us as we do our best in developing children who are safe, healthy, challenged, supported, and engaged. A Whole Child needs Whole Teachers who provide Whole Education through Whole Schools, yet education is not the end of it. A Whole Child needs a loving and supportive community of parents, civil servants, industry practitioners, and many more. Whoever you are, whatever you do, you have something to offer, something that can help develop our country’s students into a Whole Child.